Marvel Legends X-Men Toy Packaging
Client: Hasbro / Marvel Comics
Art Director: Allen Pan-Long
This is a pixel art illustration Jude created for Hasbro, featuring the iconic Sentinels from Marvel’s X-Men universe.
Project Goals
These action figures were based on the Sentinels from the 1992 X-Men arcade game. Hasbro needed the packaging to instantly communicate the retro gaming roots of the release, paying tribute to the original sprites with a pixel art style that captured the bold, 8-bit look of early 90s arcade graphics.
Project Realization
The final pixel art illustration was used on the packaging for the Marvel Legends 2-pack of Sentinels action figures. The artwork gave the product a distinct retro-gaming appeal, connecting the collectible to its arcade roots.
Creative Process
As someone who grew up watching the X-Men cartoon, collecting the action figures, and dumping endless quarters into the arcade game that inspired this release, this project was a perfect fit for Jude. His deep understanding of pixel art, retro video game aesthetics, and geek culture helped ensure the artwork resonated with fans and collectors alike.
Testimonial
"It was a pleasure working with Jude on the 8-bit illustration for the Marvel X-Men packaging. His rich understanding of pixel art helped us perfectly capture the vibe of 90s video games that we needed to appeal to our target audience. Marvel loved the artwork, and we've since commissioned Jude to work on 8 more toy packaging projects!"