Very Mega!

Client: Yards Brewing Company
Agency: Nucleus Digital
Creative Director: Jason Brantly, Corey Fox

This is pixel art packaging, featuring 8-bit illustrations and typography, that Jude created for Yards Brewing Company’s “Very Mega” Imperial IPA. 

Photo of a “Very Mega” IPA can featuring pixel art label design by Jude Buffum for Yards Brewing Company
Rows of “Very Mega” IPA cases with pixel art packaging by Jude Buffum on a conveyor belt at the Yards Brewing Company factory

Project Goals

Yards needed a pixel art design that fit in with their other beers that utilize an “8-bit” aesthetic but taken up a notch.

Project Realization

The pixel art illustration and 8-bit typography was used on cans, cases, and all other marketing materials for the “Super Deluxe Mega Awesome Beer”. In addition, Yards created an online video game using Jude’s art that fans could play to win a free beer at the taproom.

Creative Process

Jude drew inspiration from Kaiju monster movies, professional wrestling, and 8-bit video games. The resulting “Very Mega” character is what would happen if Ultraman raided “Macho Man” Randy Savage’s wardrobe and slept in a volcano that spews rainbows.

Testimonial

"We brought Jude in to work on the Very Mega beer for Yards because I knew he understood the assignment: creating kick ass pixel art and typography that would appeal to our customer base."

Jason Brantly (Executive Creative Director, Nucleus Digital)

Pixel art animation of a fighting game scene showing MegaMega battling Hopasaurus in a lava-filled arena, created for Yards Brewing’s “Very Mega” beer campaign
Pixel art animation of the victory screen from the “Very Mega” beer-themed game, showing the hero celebrating with a beer next to a “Claim Prize” button

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